Magazines

In Hong Kong there's a strong commuter population. There's barely no one that owns a car, so public transportation is big here. With it comes wonderful advertising and print media to fill the time spent stuck in the MTR, buses, mini buses and taxis during rush hour.

Of course there's digital media via cell phones. You can use them anywhere here in Hong Kong. Yes, even in the MTR. Thus, magazines have created added value here to entice you to pick up an issue or two. I really think it would work back home. Could you imagine buying a magazine and getting a pair of flip flops? Or how about a backpack!